Valentine. Schmalentine.

broken-heart-1175724_1280Once upon a time, the phrase ‘single Awareness Day’ seemed a pretty cool gotcha. When Valentines Day becomes a neon sign to solos that screams “Nope, not you”, re-framing the holiday doesn’t feel like that bad an idea. Depending on your frame of mind, this celebration of love can seem sensational, saccharine, or just plain sad.  This holiday of hearts can be a real kicker when you’re single. Valentine’s Day could use a slight makeover.

People exchange nearly 150 million Valentine’s Day cards a year, making heart day second only to Christmas in card-sending popularity. Legend has it that  Valentine was a martyred saint, which might have something to do with why the holiday seems especially sucky for a widow. It’s said the tradition of love greetings came began when the day’s namesake signed a note to a young girl he pined for ‘from your Valentine’. Ever since, kings, friends and lovers have exchanged tokens of affection. I’m quite sure, though, all those loving notes cost significantly less than $5.00 a pop ready-made.

Like everything else, Valentine’s Day was once a simpler — and cheaper time. I can still remember those tacky school mailboxes we glued together with bits of felt and wrapping paper to stuff cheery class cards in. Those were the days. We painstakingly wrote, what seemed like a million little cards to every classmate; then waited nervously for our own return windfall.

The love drama starts early. Continue reading